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Phil Hall

Director of Client Experience

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1:1 Prospecting

What is the average open and click rates for cold email?

In the world of digital marketing, cold emailing remains a powerful tool for reaching new prospects and expanding your business network. However, measuring the success of these campaigns often hinges on understanding two key metrics: open rates and click rates. Let's dive into what these rates look like on average and how you can improve your cold emailing efforts.

Email marketing benchmarks by industry and region

Email marketing remains a cornerstone of digital marketing strategy, offering unmatched reach and ROI. However, its effectiveness can vary significantly across different industries and regions. Understanding these variations can help marketers tailor their strategies to maximize engagement and conversion rates. This blog explores key email marketing benchmarks, including open, click-through, and conversion rates across various industries and geographical areas.

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What is the average open and click rates for cold email?

Email marketing benchmarks by industry and region